Organizations are challenged to provide appropriately formatted digital materials to their retailers and sales force. Ideally this process provides digital materials that are optimized and ready for their immediate use. Providing digital materials “on-demand” requires not only a web-based solution but also supplying pre-built file formats. Pre-building files that are optimized for your business partners, marketing teams, retailers and sales force generates enormous efficiencies since this work can be performed once upfront instead of performed later by each individual end user.
In most organizations images are typically stored at the size and format used for the most recent project. This may include a low resolution and a high resolution version of each image however, all images are not usually stored in multiple formats that are optimized for each publishing application. So if digital assets are only available as JPEG files with white backgrounds, and your company has 100 sales people that each try and remove the background for use in PowerPoint, the true cost of this image formatting is extensive, especially when it takes time away from sales. Additionally, many companies do not store images in a way that is cross platform compatible; for example a graphics department may save imagery as EPS files that can’t easily be used by users that do not have Adobe Photoshop.
Honeycomb Archive resolves this challenge. New images are formatted, loaded and tested within a few days of their creation. Content is pre-configured into groupings so that formats are ready on-demand for each publishing application including printed advertising and PowerPoint presentations. Since every image adheres to cross platform standards, they work equally well in both Macintosh and Windows environments without the requirement of expensive graphics software.
When it comes to understanding your content needs and evaluating digital asset management processes that can resolve key organizational challenges, it is often difficult to know where to start. Discerning software capabilities and translating those features into genuine improvements for your company are not simple tasks. This process can become even more complicated since the benefits are not achieved until the full process is rolled out.