Companies who utilize digital asset management in their everyday workflow save significant amounts of time and money allowing an organization to do more with less – it’s that simple.
IT departments are freed from extra responsibility, and the need for additional personnel with digital asset management Software-as-
a-Service (SaaS). Instead of paying a full-time employee salary, a DAM solution could be implemented for a fraction of the cost and be just as effective. Using a DAM system can be essential to your organization’s long-term success as the economy slowly grows out of recession with a jobless recovery.
To understand how a DAM solution can be more efficient, less expensive and more accurate you must understand the key components of digital asset management.
Digital assets can be any kind of digital file, but most assets are made up of digital images; audio and video formats; PowerPoint, Word and Excel; and graphic packages like Auto CAD, Quark, Photoshop, Illustrator, PageMaker, In-Design and PDFs. Any digital asset management system would have the ability to organize and share digital assets, and would have various searching and digital image preview capabilities while attaching metadata or tags and assigning keywords to each individual file.
Digital asset management came into its own early in this millennium with open source and packaged digital asset software systems. Digital asset management via Software-as-a-Service (SaaS) has begun to take off in the last couple of years. IT leaders are calling it the “future” of the entire software industry and several DAM providers are on the cutting edge.
There are basically three types of digital asset management solutions:
Purchased DAM software is installed, updated, backed up and basically operated by a company’s IT department using the company’s own system just as with any other software purchase. Open source digital asset management system is web-based and free, but has critical limitations that does not allow customization nor does it provide customer support. This would only be available with a purchased package. A DAM solution with SaaS is proprietary and customized to fit your organization’s needs. It is hosted and maintained by a third-party.
Any organization with a digital asset catalogue can benefit from digital asset management. Some companies have clients who have 50-100 digital assets in a Workgroup system and other companies have tens of thousands or even terabytes of digital image files in Corporate or Enterprise systems. Any company or organization that wants to be able to organize, file and share its digital assets would benefit from a DAM solution.
The simple answer is anywhere and everywhere – it’s also the most accurate answer. By using a hosted DAM system, your digital assets will be available to you 24/7, no matter where you are located in the world. The individual user has control of searching, sending and using the digital asset management system to find what they need when they need it.
Deploying any DAM solution can make life easier for you, your employees and your clients. The right digital asset management system can bring peace of mind to IT and financial departments alike by freeing up time and money that is spent on a crucial part of your organization’s success without compromising the integrity of your business. Marketing and advertising departments can run more smoothly and efficiently with a DAM solution since organizing, finding and distributing digital assets can be managed with a mere click of a button.