Digital Asset Content Security
Organizational Challenge: Content Security
Organizations that do not have a digital asset management process are challenged to secure their content. Without this DAM (Digital Asset Management) process it is unlikely that their content is secure in a single location with tested backups to prevent accidental or malicious loss. A DAM process resolves this issue by protecting your company’s investment in your marketing materials, rather than leave it susceptible to catastrophic loss.
The common scenario is that digital images are maintained on various media internally within the organization. These resources may be on a centralized server, dispersed on CD/DVD’s or dispersed on individual user computers. Frequently these images are not viewed as digital assets even though they were created at significant expense. The result is that they may not be properly secured with current strategic backups.
The issue of securing content is further compounded because images that are stored on servers, desktops & CD, are typically organized by project (such as by catalog). This makes collection and verification of image accuracy more time consuming since images need retrieved from disparate locations and can only be found by browsing folders and searching on limited length file names.
Some questions for your company to consider:
• Where are all of your images and files?
• How frequently are these files backed up?
• Have you tested these backups to simulate a catastrophe?
• If a key employee leaves can somebody else easily find the latest imagery?
As you consider how secure your digital materials are today, consider how industry leaders such manage this issue. With a digital asset management system they are able to maintain a central server with immediate access to all content with strategic nightly backups of all files and the searchable database.
Why Industry Leaders Choose Honeycomb Archive
When it comes to understanding your content needs and evaluating Digital Asset Management processes that can resolve key organizational challenges, it is often difficult to know where to start. Discerning software capabilities and translating those features into genuine improvements for your company are not simple tasks. This process can become even more complicated since the benefits are not achieved until the full process is rolled out.
Our advice:
• Spend as little as possible. Some solutions require an enormous up-front expense that may be difficult or even impossible to recoup in the first year. The Honeycomb Archive price model creates an excellent solution to this problem since there are little to no upfront costs. Quick Square even formats and loads all of your initial content at no cost.
• Does the system solve your problems: Although your company is unique in many ways, many organizations face a similar need to manage and distribute product imagery to their retailers and sales force. If this is a familiar issue for your organization, examining how Honeycomb Archive resolves this challenge for Industry leaders and smaller companies alike will form a strong case for the application of this technology to your business.
• You need support: The “system” itself doesn’t solve all the organizational challenges, it is the process which incorporates the system that achieves real results. In order to implement a complete process, support is needed along the way. Quick Square provides several support elements as part of the Honeycomb Archive service. This support includes initial consulting and continued support to format and load your changing content. As your company collaborates on content creation we also provide unlimited phone/email support to assist in the process.
