Collaboration/Workflow

Did you know that advertising agencies use Honeycomb Archive to collaborate with their customers to review and approve photography and other digital assets?

One of our ad agency accounts works with large retail chains and needed a solution to bridge the communication related to newly created photography. The parties involved include the creative and production staff of the ad agency, various photographers and the merchandisers at the retailer. The photographer can load new photos directly into the system as they are shot and then assign the photo to the ad agency production staff for review and editing. Should the file need to be outlined with a Photoshop clipping path, the ad agency can easily download the file, cut the path and replace the photo without losing any of the meta data for the file.

The system allows the ad agency to control which users are included in the workflow collaboration and which “statuses” they are allowed to change to. For example the photographer may only be permitted to load photos while the merchandisers are the only ones that are allowed to mark a photo as “approved”.

As users are collaborating on the photos and digital assets, they can send messages/comments to the other members as necessary to keep the production process moving forward. Once a photo is approved it is then activated for all the users of the system to view and download for their advertising production.